Digital Marketing Tenerife Style

Students from SERC’s Level 3 Diploma in Travel & Tourism have just returned from two weeks at the FU International Academy in Tenerife as part of an Erasmus+ Further Education VET project. 

The students, some of whom had never travelled outside Northern Ireland, combined workshop based learning with the practical application of digital marketing techniques including graphics software, editing and preparing photographs, writing and publishing articles, social media campaign planning and use of landing pages as part of a digital media strategy.

As well as vital technical skills, the students immersed themselves in Spanish culture by learning Flamenco and Salsa and gaining an appreciation of life in Tenerife. The students feel that they are now more independent and confident and have improved their presentation, communication and team working skills. They also feel more tolerant and able to adapt to changing situations more readily.

Catherine Anderson, Curriculum Manager said, “This was a valuable experience for the Travel and Tourism students.  They have gained so much from the two-week project and it has given them a true insight into the Digital Marketing work and learning in a different country, along with many other interpersonal skills.” 

The students agreed that this was a fantastic opportunity to broaden their cultural experience, enhance their CV and increase their chance of employment. They said that the experience will encourage them to travel and consider working in a different country in the future.