Propertymark Qualifications Level 4 Certificate in Property Agency Management

This brand new qualification has been created by Propertymark Qualifications, for those who want to demonstrate leadership capability in sales, lettings, commercial and auctions businesses. Achievement demonstrates a broad range of skills necessary for successful oversight of the responsibilities involved in managing a business in the property sector.

Course Code: P11165
Campus: Other
Study Type: Part-Time
Education Level Higher Education
Department: Business & Management
Why Study This Course
This qualification equips learners with the knowledge and skills required to manage and lead property agency businesses, enhancing employability in a highly regulated and competitive industry. 
Course Overview

This qualification is made up of four units.

UNIT 1: COMPLIANCE AND ETHICAL PRACTICES IN PROPERTY AGENCY MANAGEMENT

This unit is about working within the regulatory environment of the property services industry.  Most organisations within property services must operate within specific regulations, codes of practice and demonstrate ethical practices.  It examines the implications of carrying out a business which has an impact on people and the planet. It considers how legislation and codes of practice can guide business practice.

UNIT 2: BUSINESS MANAGEMENT WITHIN PROPERTY AGENCY

This unit aims to equip learners with a conceptual understanding of how property agency businesses and people are managed. It will enable learners to apply knowledge and understanding within the workplace.     

UNIT 3: BUSINESS SYSTEMS IN PROPERTY AGENCY

The aim of the unit is to understand how to implement, manage, and monitor the performance of a property agency business through robust systems and processes for financial and business information.  

UNIT 4: BUSINESS MARKETING IN PROPERTY AGENCY

This unit develops the knowledge required to effectively and positively market property agency businesses to consumers by understanding and applying a range of marketing tools and strategies to maximise market share and brand recognition.

Learners should possess a relevant Level 3 property qualification and should have relevant skills and experience in the property sector, or specific disciplines within property agency before undertaking this qualification, specifically supervisory/management positions.

Each unit is assessed through an online exam. Unit 1 is a short answer essay type exam, Units, 2, 3 and 4 are assessed by 30 questions set by Propertymark Qualifications in each exam.

Learners may wish to progress onto wider management qualifications at Level 5 or above following achievement of this qualification, such as the range of CMI qualifications offered at SERC.

Successful completion of the Propertymark Qualifications Level 4 Certificate in Property Agency Management offers several opportunities for further study and career progression:

Further Study

Learners may choose to progress to higher management qualifications, such as the Level 5 or above, including the range of CMI (Chartered Management Institute) qualifications available at SERC. This further study can deepen their expertise in management, leadership, and business strategies.

Employment

This qualification is designed for those who want to demonstrate leadership capability in the property sector. Potential career opportunities may include:

  • Property Agency Manager: Oversee the operations of a property sales, lettings, or auction business, ensuring compliance and business efficiency.
  • Sales and Lettings Manager: Manage teams, develop strategies, and ensure the smooth running of property sales and lettings operations.
  • Commercial Property Manager: Manage commercial properties, including leasing, sales, and tenant relations, while ensuring profitability and compliance.
  • Marketing Manager in Property: Develop and implement marketing strategies to promote property agency services and increase brand recognition.
  • Business Development Manager: Identify and implement business growth strategies within the property sector, expanding client bases and market reach.

Key skills developed within this course may include:

Technical Skills

  • Understanding of compliance and ethical practices in property agency management
  • Application of business management principles within the property sector
  • Management of business systems, financial information, and performance monitoring
  • Development and implementation of effective business marketing strategies
  • Knowledge of industry regulations, data protection, and ethical guidelines

Employability Skills

  • Leadership and Team Management in the Property Sector
  • Strategic Thinking and Problem-Solving
  • Effective Communication with Stakeholders and Clients
  • Financial Acumen, Budgeting, and Forecasting for Property Businesses
  • Brand Management and Market Strategy Implementation
  • Adaptability to Changing Regulations and Business Environments

Property Mark

Enquiries Information

For more information or help with this course send us an enquiry and a member of our team will get back in touch.

Available Sessions

Business Services Course

Funding may be available for this course, please contact us on BusinessServices@serc.ac.uk to discuss if you are eligible. Additional sessions may be available for this course throughout the year. Please contact us to discuss a start date that would be suitable for you.

Sorry you cannot currently apply online for this course.

For more information or help with this course please complete an enquiry form.

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Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

We strive to ensure the description of courses on SERC's website and in publications is accurate. However, for various reasons there may be occasions when the College may need to change arrangements or be unable to deliver classes due to circumstances such as reduced funding. If there are insufficient numbers applying for a course it may not be viable to deliver the class.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

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