Propertymark Qualifications Level 4 Certificate in Property Agency Management

This brand new qualification has been created by Propertymark Qualifications, for those who want to demonstrate leadership capability in Sales, Lettings, Commercial and Auctions businesses. Achievement demonstrates a broad range of skills necessary for successful oversight of the responsibilities involved in managing a business in the property sector.

Academic Year: 2024/25
Course Code: 11165
Study Type: Full-Time & Part-Time
Education Level Higher Education
Department: Business & Management
Course Structure

This qualification is made up of four units.

UNIT 1: COMPLIANCE AND ETHICAL PRACTICES IN PROPERTY AGENCY MANAGEMENT

This unit is about working within the regulatory environment of the property services industry.  Most organisations within property services must operate within specific regulations, codes of practice and demonstrate ethical practices.  It examines the implications of carrying out a business which has an impact on people and the planet. It considers how legislation and codes of practice can guide business practice.

UNIT 2: BUSINESS MANAGEMENT WITHIN PROPERTY AGENCY

This unit aims to equip learners with a conceptual understanding of how property agency businesses and people are managed. It will enable learners to apply knowledge and understanding within the workplace    

UNIT 3: BUSINESS SYSTEMS IN PROPERTY AGENCY

The aim of the unit is to understand how to implement, manage, and monitor the performance of a property agency business through robust systems and processes for financial and business information.  

UNIT 4: BUSINESS MARKETING IN PROPERTY AGENCY

This unit develops the knowledge required to effectively and positively market property agency businesses to consumers by understanding and applying a range of marketing tools and strategies to maximise market share and brand recognition.

  • Start date/end date Thursday 12th September 2024 - 3rd April 2025
  • Hours per week: 5 
  • Number of weeks: 26 
  • Start/finish time: Thurs 1700-21:00 online MS Teams            Fri 12:00-13:00 online support session
  • Total hours: 130

Learners should possess a relevant Level 3 property qualification and should have relevant skills and experience in the property sector, or specific disciplines within property agency before undertaking this qualification, specifically supervisory/management positions.

Each unit is assessed through an online exam. Unit 1 is a short answer essay type exam, Units, 2, 3 and 4 are assessed by 30 questions set by Propertymark Qualifications in each exam.

Learners may wish to progress onto wider management qualifications at Level 5 or above following achievement of this qualification, such as the range of CMI qualifications offered at SERC.

You'll learn the importance of compliance within the regulatory environment, demonstrate understanding of the impact of the business’s actions and the regulatory touchpoints in relation to data protection, discrimination, environmental issues, ethics and financial integrity. You will develop an  awareness of the provisions for consumer and business protection and acknowledged industry standards and codes of practice, along with an overarching understanding of business planning, the role of HR and conventions on risk management. Assessment will also examine how to gauge business requirements for systems, IT policies and procedures, how to approach budgeting and forecasting, as well as brand strategies and marketing tools, techniques and practices.

There are no additional costs associated with this programme.

Property Mark

Enquiries Information

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Available Sessions

Business Services Course

Funding may be available for this course, please contact us on BusinessServices@serc.ac.uk to discuss if you are eligible. Additional sessions may be available for this course throughout the year. Please contact us to discuss a start date that would be suitable for you.

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Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

We strive to ensure the description of courses on SERC's website and in publications is accurate. However, for various reasons there may be occasions when the College may need to change arrangements or be unable to deliver classes due to circumstances such as reduced funding. If there are insufficient numbers applying for a course it may not be viable to deliver the class.

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