Search Engine Optimisation

Harnessing the power of SEO techniques is vital to enhance your website's visibility, attract organic traffic, and boost your online presence.


Academic Year: 2023/24
Course Code: 11139
Study Type: Part-Time
Education Level Further Education
Department: Computing/Software Engineering/Networking
Course Overview

This 6-hour workshop is designed to equip you with the knowledge and skills needed to optimise your website for search engines, stay ahead of the competition, and drive targeted traffic to your online social platforms.

The workshop will focus on the key areas of SEO:

  • Essential SEO Practices
  • The 3 Pillars of SEO
  • Conducting keyword research

For an additional cost you have the option to avail of a one-hour, one-on-one bespoke session with a digital consultant who specialises in SEO.

They will be able to help you with the following:

  • Domain Analysis report
  • Support on Keywords
  • Where to apply keywords

The workshop will focus on the key areas of SEO:

  • Essential SEO Practices
  • The 3 Pillars of SEO
  • Conducting keyword research

You’d like to develop your knowledge and practical skills in the fundamentals of Search Engine Optimisation (SEO), and why it’s essential to your business growth.

Gain a deep understanding of how search engines operate, and the key factors that influence website visibility. Master the art of keyword research to identify the right keywords and phrases that align with your target audience's search intent.

The hands- on practical nature of the course with focus on your business. Engage in real-world exercises to reinforce your understanding and apply SEO techniques in a practical setting. You’ll get access to an array of learning materials, including reading materials, video tutorials, and SEO tools, to support your learning journey.

After completing the workshop, if you are looking for a course on how to use and understand social media more effectively for your business, the OCN NI Level 2 course in Social Media will equip you with these essential skills.

If you are seeking a more advanced course, the OCN NI Level 4 course in Social Media Digital Marketing offers a strategic approach, enabling you to harness the power of social platforms to drive impactful marketing campaigns.

Alternatively, the Level 2 course in Website Software will boost your confidence with the necessary skills to create and maintain your own website using a content management system (WordPress).

The workshops will run online, so in order for you to be able to participate, you will need:

  • A working microphone and speakers
  • A reliable internet connection
  • A laptop or desktop computer

Enquiries Information

For more information or help with this course send us an enquiry and a member of our team will get back in touch.

Available Sessions

Business Services Course

Funding may be available for this course, please contact us on BusinessServices@serc.ac.uk to discuss if you are eligible. Additional sessions may be available for this course throughout the year. Please contact us to discuss a start date that would be suitable for you.

Sorry you cannot currently apply online for this course.

For more information or help with this course please complete an enquiry form.

Customer Enquiries

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Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

We strive to ensure the description of courses on SERC's website and in publications is accurate. However, for various reasons there may be occasions when the College may need to change arrangements or be unable to deliver classes due to circumstances such as reduced funding. If there are insufficient numbers applying for a course it may not be viable to deliver the class.

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