Digital Marketing Graduate Programme

Geared for industry The Digital Marketing Graduate programme will run for 12 weeks, 4 weeks of training to achieve the OCN Level 4 DM qualification, and 8 weeks industry placement. It will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning. Starting on 20 September, the 4 weeks training includes soft skills classes alongside the digital Marketing.



Academic Year: 2022/23

Course Code: 10944

Study Type: Part-Time

Education Level Higher Education

Sessions

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Course Structure

During your course you will learn how to:

  • Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
  • Evaluate the potential risks for a business when using social media for marketing or business promotion
  • Assess best practice in the integration of online and offline marketing channels to enhance business activities
  • Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
  • Investigate and analyse factors that should be considered when planning a social media campaign
  • Use and understand digital marketing frameworks, models, and theory

A training allowance of £150 per week will be paid.

Contact Hours

Digital Marketing/ Social Media qual

Contact time 10.5 per week to include practical classes, lectures, workshops and tutorials

Plus 11 hours of soft skills in preparation for work placement

Course consists of 4 weeks of classes and 8 weeks work placement

Optional Assignment Drop In Sessions

Over the 12 weeks, you will have the option of 5 drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan

Independent Study

You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.

Entry Requirements

Hold a Level 5 qualification

How will I be assessed and given feedback?

During your course you will complete:

  • Social Media and Digital Marketing Assignment Portfolio (5 Questions)
  • Digital Marketing Plan for your employer
  • 15-minute presentation

Where will it take me?

The Digital Marketing Graduate Programme will help increase your employability and earning potential. On successful completion of this programme you will enhance your professional development and you will be able to offer a current or potential employer a range of digital marketing skills that will be beneficial to their organisation.

How will it make me more employable?

The Digital Marketing Graduate Programme will help increase your employability and earning potential. On successful completion of this programme you will enhance your professional development and you will be able to offer a current or potential employer a range of digital marketing skills that will be beneficial to their organisation.

Additional Costs

None

Accreditation

OCN Level 4 Digital Marketing

Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

While we endeavour to run all our courses on the advertised day, SERC reserves the right to change the day of week on which the course runs.

Related Courses

Level 3 Award in Education and Training (6502-32) (formerly known as PTTLS)

This 3 unit award is suitable as a knowledge based introduction to teaching/training.

Level 3 Certificate in Assessing Vocational Achievement

This qualification is suitable for those who intend to assess in a variety of contexts, those assessing in the workplace and those assessing in alternative environments such as workshops and classrooms.

Digital Marketing Graduate Programme

Geared for industry The Digital Marketing Graduate programme will run for 12 weeks, 4 weeks of training to achieve the OCN Level 4 DM qualification, and 8 weeks industry placement. It will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning. Starting on 20 September, the 4 weeks training includes soft skills classes alongside the digital Marketing.

C&G Level 4 Award In the Internal Quality Assurance Of The Assessment Processes & Practice

This qualification is intended for those who maintain the quality of assessment from within an organisation or assessment centre.

Available Sessions Summary

Sorry you cannot currently apply online for this course.

For more information or help with this course send us an enquiry and a member of our team will get back in touch.

Higher Education

Higher Education

If you have just completed your A-Levels, Higher Education is most likely the option for you. HE usually covers HNC, HND & Foundation Degree level of courses including our Higher Level Apprenticeships.

Explore Higher Education

Available Sessions

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